Charrr
@HeyCharStars
Get-ready-with-me, haul and back-to-school content from a creator whose audience is mostly women 25 to 44. Long-form videos are where brands get the full integration; her Shorts feed of 38M views a year is the add-on that carries it further.
Who is watching
Viewer share, last 12 monthsAge and gender percent of viewers
Data table
| Age | Female | Male |
|---|---|---|
| 13 to 17 | 10.6% | 1.7% |
| 18 to 24 | 9.2% | 2.7% |
| 25 to 34 | 22.8% | 7.4% |
| 35 to 44 | 19.3% | 8.7% |
| 45 to 54 | 6.6% | 4.5% |
| 55 to 64 | 1.9% | 1.7% |
| 65 and over | 1.5% | 1.1% |
Top countries percent of views
Data table
| Country | Views | Share |
|---|---|---|
| United States | 13,311,858 | 35.2% |
| Brazil | 4,456,925 | 11.8% |
| United Kingdom | 1,653,928 | 4.4% |
| India | 1,540,490 | 4.1% |
| Turkey | 1,354,398 | 3.6% |
| Philippines | 1,189,792 | 3.1% |
| Indonesia | 1,105,884 | 2.9% |
| Canada | 894,360 | 2.4% |
| Argentina | 743,206 | 2.0% |
| Australia | 712,706 | 1.9% |
| All other | 10,895,097 | 28.8% |
How viewers find her
Traffic source, share of views, last 12 monthsData table
| Source | Share |
|---|---|
| Shorts feed | 80.7% |
| Channel page | 13.4% |
| YouTube search | 2.8% |
| Subscriptions feed | 1.4% |
| All other | 1.6% |
What a sponsored post can expect
First-7-day views, all uploads in the last 12 months- Views to date
- 24,415 and still climbing
- Watch time in week one
- 193 hours
- Long-form on the channel
- 3 videos this year; the other two opened at 2,277 and 1,722
- Top quarter of Shorts
- 11,894 or more
- Median lifetime views
- 17,199
- Passed 100K in week one
- 7 of 303
| Format | What it is | First-week benchmark | Rate |
|---|---|---|---|
| Dedicated long-form | A full haul, try-on or get-ready-with-me built around the brand, like the Aelfric Eden back-to-school video | 14,100 views (case study) | On request |
| Long-form integration | A 60 to 90 second segment inside one of her long-form videos, brand named in the title and description | Priced below a dedicated video | On request |
| Long-form plus teaser Short | A dedicated long-form video plus a Short the same week that sends the Shorts feed to it | 22,300 views combined | On request |
| Add-on Short | A 30 to 60 second Short built around one product or moment, on its own or added to any long-form deal | 8,100 views | On request |
Top videos
Lifetime views, every upload since the channel started in October 2024| Short | Published | Views |
|---|---|---|
| ocean eyes | Sep 2025 | 26.1M |
| what's your type? | Dec 2025 | 1.4M |
| pit bull! (he tried) | Oct 2025 | 1.4M |
| someone get me on "Nailed it!" please | Sep 2026 | 762K |
| with jackkkk @JACKKKK677 | Oct 2025 | 497K |
| Long-form | Published | Views |
|---|---|---|
| Back to school clothes with @aelfriceden_official (case study) | Aug 2026 | 24.4K |
| Aelfric Eden Haul | Dec 2025 | 12.5K |
| My first day in the life! | Nov 2025 | 3.0K |
| Long-form is new on the channel: these are the three long-form videos of the last 12 months. Charlotte is moving more of her content this way in 2026. | ||
All figures from YouTube Analytics and the YouTube Data API for the 12 months ending 2026-09-15, pulled 2026-09-18, except Top videos, which ranks every upload since October 2024 by lifetime views. Shorts and long-form follow YouTube's own label for each upload, not video length. First-week views are the count in the 7 days after publish. Shorts benchmarks use the median rather than the average so that a single viral Short does not inflate what a brand should expect. Gender shares exclude the 0.2% of viewers who did not specify.
Aelfric Eden
back to school
Back to school clothes with @aelfriceden
A dedicated haul in which Charlotte unboxes and styles an Aelfric Eden back-to-school order, with the brand named in the title and on screen throughout. It posted two weeks before most US school years began.
Daily views for the first 30 days
2026-08-12 to 2026-09-10Data table
| Day | Date | Views | Cumulative |
|---|
Why it worked
Views to date and likes are from the YouTube Data API on 2026-09-18. All other figures are from YouTube Analytics, which lags up to three days, so the daily chart ends 2026-09-10. Watch time is YouTube's estimate. The 1.7x comparison uses the median first week of the 303 Shorts in the 12 months ending 2026-09-15.
Work with Charrr
Rates are quoted per campaign once we know the deliverable, timeline, usage rights and any exclusivity. Send a note with what you have in mind and we will reply within two business days.